In 1970, the Howerdd Family sold the resort to Realtec Corporation. Over the next 12 years, Sapphire Valley saw many changes in ownership.
In 1973-1974 Realtec was purchased by CertainTeed and established Builders Investment Group – a real estate investment trust.
Still operating as Realtec, they operated not only Sapphire Valley but Connestee Falls in Brevard, NC.
CertainTeed and other building material companies at the time attempted to drive lumber and building material sales in Sapphire Valley by owning and developing the resort.
The early 1970's saw the creation of The Hilltop Association, a cluster of 1, 2 and 3 bedroom condos and townehomes overlooking Fairfield Lake and an easy walk to Fairfield Inn.
This residential neighborhood is still very active and boast of not only being the first to be built, but is one of only two neighborhoods on Lake Fairfield!
Many units front or view the lake, others are placed along the ridge line between the lake and Highway 64.
In the mid-1970s the Saint-Gobain Company of France becomes a majority shareholder of CertainTeed and ordered the liquidation of real estate holdings.
In approximately 1975-76, Richard Ford, a board member, purchased the Sapphire Valley resort in a management buyout and operating under the company FordCo.
Fordco sold Sapphire Valley in 1982 to the expanding Fairfield Communities of Little Rock, Arkansas.